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The BetterGym Franchise
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A New Generation Gym Franchise
Why Go With BetterGym
Low operational costs
and smart automation
and smart automation
The business is nearly fully automated. No classic front desk. No large trainer teams. Automated access, onboarding, billing, communication, and gym control mean lower fixed costs and higher profit potential.
Strong multidisciplinary
team behind you
team behind you
You are supported by a team of professionals from fitness, technology, product design, marketing, and operations. We are disruptors bringing a completely new approach to training and gym management. We believe BetterGym is one of the most innovative fitness concepts in the world.
Unique technology
built from scratch
built from scratch
BetterGym is not built on generic software. Our technology was developed in-house specifically for private training gyms. It delivers personalized, smart, and intuitive AI-guided training while automating the entire client journey. And it keeps evolving every day.
We’re building
leading
leading
technology
with a people-first approach
with a people-first approach
___We opened two BetterGym locations in the Czech Republic in 2025, and we’re now bringing BetterGym to the next level with 10 new gyms launching across Germany, Poland, and the UK. Our mission is simple: make premium training feel effortless—powered by top-tier equipment and our AI coach, Betty. If you’re a hands-on operator who cares about experience, detail, and community, we’d love to build the next cities together.
Stan, Co-founder & CEO
What Makes BetterGym Special
Privacy and quality
BetterGym clients train in what feels like their dream gym. Our locations are compact but perfectly equipped for a complete 360 degree workout. Think of it as a private gym you would expect in your own villa or on a yacht. Focused calm and distraction free.
Truly personalized training
BetterGym uses cutting edge technology that allows beginners and experienced athletes to train comfortably and confidently. Clients follow clear video and audio guidance while workout plans are created and adapted by our AI solution. It feels like having a personal trainer available at every visit and in some ways even better.
Premium experience
at an affordable price
at an affordable price
From high end Technogym equipment and modern interior design to premium details such as L’Occitane cosmetics every touchpoint is designed to feel special. At the same time pricing remains fair and accessible creating a rare balance between premium quality and everyday affordability.
Fully tailored environment
Clients can personalize the entire experience including music lighting temperature and training intensity. Everything adapts to them because at BetterGym the focus is always on the individual.
We launched our first BetterGym in Prague in 2025 with a clear ambition to grow globally.
New gyms in Poland and Germany are planned for the first quarters of 2026, and this is just the beginning:
New gyms in Poland and Germany are planned for the first quarters of 2026, and this is just the beginning:
Our focus is on sustainable unit economics, not unrealistic promises.
Submit a request to get detailed financial plan.
Submit a request to get detailed financial plan.
Estimated payback period
2.5 to 4 years
Monthly Royalty Fee
€550
Franchise Fee
€30,000
Franchise in Numbers
Transparent and Predictable
✅ Gym access and control system
✅ Continuous operational and technical assistance
✅ Brand, marketing, and launch support (marketing guide with all the materials)
✅ AI trainer solution and ongoing updates
✅ Full support for selection and delivery of equipment
✅ Automated customer communication journeys
✅ Automated customer communication journeys
✅ Reservation and onboarding system
✅ Full technology installation and setup
What support do I get as a franchise buyer and BetterGym Partner?
We provide end-to-end support:
How to Start
Simple and Guided Process
01
Submit a request
Fill out a short form and tell us about yourself and request detailed financial plan.
02
Call with our partner manager
Our Franchise Sales Manager Kristýna will contact you to discuss the concept, financials, timeline, and answer all your questions.
03
Sign the franchise agreement
After signing, you get full access to partner materials, documentation, and the BetterGym playbook.
04
Find and prepare your location
Choosing the right location is critical. We support you with site requirements, layout recommendations, and ongoing advice based on real operational data.
We are actively looking for strategic partners in the UK, Poland, and the Middle East. Join us in pioneering these markets and play a key role in our global expansion.
for strategic partners
global expansion
FAQ
Depending on the condition and size of the location, the total investment typically ranges between €60,000 and €85,000. (excluding VAT and franchise fee)
You will receive a detailed cost breakdown and access to trusted suppliers with special purchase conditions we have negotiated.
You will receive a detailed cost breakdown and access to trusted suppliers with special purchase conditions we have negotiated.
The key requirement is a space of 45–90 sq m, with the possibility to install a shower and a toilet. It could be a rented or owned place. Once the partner agreement is signed, we provide ongoing support with location selection and our recommendations, helping you evaluate and choose the most suitable space.
BetterGym can currently be opened in Europe, the UK, the USA, and the Middle East. Requirements may vary by country and city, so please contact us to discuss the specific conditions and local requirements for your location
We provide end-to-end support, including:
- Full technology installation and setup
- Reservation and onboarding system
- Automated customer communication journeys
- Billing and subscription management
- Gym access and control system
- AI trainer solution and ongoing updates
- Brand, marketing, and launch support (marketing guide with all the materials)
- Continuous operational and technical assistance
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